B2B Website

We understand that the B2B industry is not just
about profiting upfront, it's also about building
lasting partnerships and streamlining costs.

B2B Website Samples

We consistently increase the number of leads and sales for our clients by
designing effective interfaces.

Seamless background Seamless desktop Seamless mobile VIEW PROJECT Seamless Logo Seamless Logo
GNY background GNY desktop GNY mobile VIEW PROJECT GNY Logo GNY Logo
BCN Telecom background BCN Telecom desktop BCN Telecom mobile VIEW PROJECT BCN Telecom Logo BCN Telecom Logo
W&W Glass background W&W Glass desktop W&W Glass mobile VIEW PROJECT W&W Glass Logo W&W Glass Logo
HAVI background HAVI desktop HAVI mobile VIEW PROJECT HAVI Logo HAVI Logo
Leading Authorities background Leading Authorities desktop Leading Authorities mobile VIEW PROJECT Leading Authorities Logo Leading Authorities Logo

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Before & After Redesigns

  • Before After
    Before HAVI After HAVI
  • Before After
    Before BCN After BCN
  • Before After
    W&W Glass
    Before W&W Glass After W&W Glass

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How to Design a Successful
B2B Website

  • Understand Your Target Audience

    Designs for B2B websites are most effective when they present a unique experience to visitors, while addressing the needs and concerns of its target audience. Our expert design team has a vast amount of experience in creating websites for B2B companies from a number of different industries. No matter what design approach a website takes, it must appeal to its visitors and serve a purpose. Use the design elements of your website as a way to communicate what your company does, and what makes you stand out amongst competitors. Creating a site that understands and addresses the interests of potential clients can be the exactly what is needed to grow your brand online.

    Understand Your Target Audience
  • Professional Imagery and Photography

    A successful B2B brand can’t lose sight of the importance of including engaging, yet balanced imagery throughout their website. The use of striking visuals can make a website stand apart from competitors, but it shouldn’t distract from the overall purpose of the site itself. This means that professional imagery and iconography is a must. A website cannot present stock photography or generic images because it dilutes their legitimacy and credibility. Branded iconography can be helpful in illustrating ideas about a company and the services they offer. These graphics allow businesses to visually communicate with their audiences without taking up too much visual real estate on the website.

    Professional Imagery and Photography
  • A Quality User Experience

    As mobile device usage continues to grow, it is important for a B2B website to maintain a consistent and professional design across all devices. This means creating an enjoyable user experience for visitors coming from desktop computers, tablets, and mobile devices. A B2B website that offers a poor or confusing navigation for mobile users will likely miss out on a large quantity of leads that could have been generated had the site been optimized for mobile devices. This can be accomplished through a responsive design, a mobile app, or other mobile-friendly design techniques. These features can make a huge difference in how your potential customers experience and navigate your website.

    A Quality User Experience
  • Customer Service

    Incoming customers are more than likely going to want to get in contact with you, and that requires making your business approachable and accessible. A visually engaging and easy-to-use live chat or contact form can make interacting with your company much easier, and can prevent a potential client from moving on to a competitor’s site to make a purchase. You want to provide customers with all of the resources and information they need upon entering your website, and while these features may seem like minor details, they should be one of the main focuses of any B2B website design.

    Customer Service
  • Build Trust and Credibility

    Visitors want to do business with a B2B company that presents themselves as a credible and trusted brand. A properly formatted B2B website design has the potential to elevate the reputation of a business by providing contact information, bios about the team, and positive testimonials from previous clients and customers. Successfully integrating social media platforms into the website design is a great ways to widen your scope, and provide different routes for visitors to learn more about your business. Combining these aspects will immediately convey to users how credible your brand is, while simultaneously generating conversions and increasing brand recognition.

    Build Trust and Credibility
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Our Locations
New York Headquarters
New York Headquarters
102 Madison Avenue - Second Floor
New York, NY 10016
Chicago Office
Chicago Office
222 Merchandise Mart Plaza, Suite 1212
Chicago, IL 60654
Seattle Office
Seattle Office
14980 NE 31st Way, Suite 120
Redmond, WA 98052
  • 102 Madison Ave, 2nd Floor
  • New York, NY 10016
  • 212.260.1978